Free Shipping Anywhere in India for orders above Rs 499
Flat 10% Off on Your First Order
Easy 7-Day Returns • COD Available

TOP CATEGORIES

18K Gold

18K Gold

Plated

Premium

Finish

New Designs

New Designs

Every Week

THE INDOWESTERN EDIT

THE INDOWESTERN EDIT

Timeless jewels curated for the bride's most unforgettable moments.

THE BRIDAL EDIT

THE BRIDAL EDIT

Timeless jewels curated for the bride's most unforgettable moments.

THE CELEBRATION EDIT

THE CELEBRATION EDIT

Timeless jewels curated for the bride's most unforgettable moments.

SHOP THE REELS

Got Questions?

Frequently Asked Questions

Everything you need to know about our imitation jewellery.
  • About Our Jewellery
  • Imitation jewellery, also known as fashion or costume jewellery, is crafted from non-precious metals such as brass, copper, or zinc alloy, finished with gold, silver, or rose-gold plating. It beautifully mimics the look of fine jewellery at a fraction of the cost — making it perfect for everyday wear and special occasions alike.

  • Most of our pieces are hypoallergenic and nickel-free, making them suitable for sensitive skin. We recommend our rhodium-plated and 18k gold-plated ranges if you have known metal sensitivities. Always check the individual product description for material details.

  • With proper care, our plating typically lasts 6–12 months of regular wear. The longevity depends on factors such as your skin's pH, exposure to sweat, perfumes, and how the pieces are stored. Keeping jewellery dry and storing it in an airtight pouch can significantly extend its life.

  • To keep your jewellery looking its best: remove it before bathing, swimming, or exercising; avoid contact with perfumes, hairsprays, and lotions; wipe gently with a soft, dry cloth after wearing; and store each piece separately in a zip-lock pouch or jewellery box to prevent scratching and tarnishing.

Customer Love

What Our Customers Are Saying

4.9 out of 5 — based on 1,200+ happy customers